You Never Get A Second Chance To Make A First Impression!

An exhibition stand should tell a story, engaging visitors through visual stimulation (creating memories); sensations (such as sounds or smells, evoking instant and associative interest); and language (requiring mental processing and making the experience interactive).

The design of an exhibition stand is a strategic and methodical process that allows a vision to come to life. It is important that the designer understands the objective and message of the stand, what will be showcased and why.

Employing an exhibition company to design your stand will help you make the most of your project, and your budget. To get the greatest benefit out of the company’s experience and design knowledge, provide as much information as possible upfront. Consider the following when preparing your brief:

Background

  • What service you provide or products you produce
  • The aims of exhibiting are – brand awareness, networking, product and/or service promotion. Ultimately it is about sales
  • Visitor Information – the target market and their demographics including age, industry etc.
  • Highlight your competitive edge – what makes you different from your opposition.

Location and Timing

  • Dates of the exhibition, including build up and breakdown dates.
  • The location of the exhibition venue.
  • Stand size, location and orientation within the hall – floor-plan of the exhibition.

Exhibition Stand Layout and Design

  • Which look and feel, with regard to corporate image, is required and supply of available images for presentation.
  • Specific requests, i.e. extra height, 2nd floor, storage, meeting rooms etc.
  • Are product demonstrations required and the specifications thereof
  • Product display information, i.e. dimensions, weight and other requirements.
  • General requirements, i.e. seating, audio visual aids, marketing material and graphics.
  • Advising the budget allocation upfront. This allows the designer to execute your vision within budgetary constraints.

Handing over the design and construction of your stand to a professional stand building company, takes the “pain” out of exhibiting and maximizes your return on exhibition spend.

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