Exhibition Trends
If you are thinking of participating in an exhibition this year and you are trying to figure out how to get the most out of your experience in terms of creating leads, marketing your company and potentially increasing your company’s revenue, below is a list of trends that we are confident will play a role in exhibition stands.
KNOW YOUR BUDGET!!!
Once you have identified the best show for your industry and booked your spot, you should start thinking about a stand design that is sure to create a great first impression!
Square Profile system VS Round Profile
Show organisers as well as individual exhibitors are slowly moving away from round pole system and are opting for the more robust square profile system which has a modern look and feel. As we have seen over the last few years this system is becoming more popular.
The square system profile also has a backlit option, making your exhibition space more attractive.
Curves over Sharp Edges
While walking the floor of an exhibition you may have noticed how square and formal some stands can be, curves can be used to create a softer and more open space that could improve the look and feel of your exhibition stand.
Environmentally friendly stands
More and more companies are going GREEN and incorporating recycled items into their entire exhibition space or parts thereof may it be; raw timber, tyres, plastic bottles, cardboard, tins, paper or even bottle caps the list goes on.
Another great product that is being used is Xanita Board – Xanita board is an engineered fibreboard manufactured from fibres recovered from recycled used cardboard boxes. Xanita core is decorated with various surface finishes, including digital print ready Kraft paper liners, or more rigid skins including MDF, plywood, particleboard and bamboo.
Suspended Lighting
Pendant lighting is a more appealing solution to your conventional spots and flood lights, these can completely change the ambience of your stand and create a warm and welcoming feeling.
The colour of the year pantone is Greenery 15-0343
‘’ Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.’’
